Empowering members to advance their careers through education

A redesigned website equipped the Insurance Institute of Canada with vital tools and streamlined communication to help property and casualty insurance professionals achieve their career goals.

PROJECT

Web Strategy, Content Strategy, User Research, Journey Mapping, UX Design, Usability Testing, Style Guides, Front-end Development

INDUSTRY

ASSOCIATIONS Case study | PDF

A redesigned website equipped the Insurance Institute of Canada with vital tools and streamlined communication to help property and casualty insurance professionals achieve their career goals.

The website redesign has been one of the most ambitious projects the Insurance Institute has undertaken. Akendi provided support and expertise at each step, including establishing clear user goals, crafting a high-quality user experience and providing tools and solutions.

Fahed Malik, BComm, MBA, Director, Marketing & Communications

THE CHALLENGE

Representing a membership of more than 41,000 which includes over 18,000 active students in its formal programs, across multiple institutes and chapters and a complex system of services, information and resources. The new website required a streamlined structure and sophisticated design system that uses personalization to enable users to navigate easily and feel engaged.

Fahed Malik, BComm, MBA, Director, Marketing & Communications

OUR APPROACH

Akendi worked closely with the Institute's team to define a digital strategy to help prioritize the approach. We conducted user research and tested designs to provide valuable feedback, allowing for iteration and improvements.

The design elevated the the Institute's brand bringing its online presence up-to-date, carefully ensuring accessibility, a unified tone of voice, and a positive experience.