Family Enterprise Canada

RETHINKING THE MEMBER EXPERIENCE FOR A CRITICAL SEGMENT OF THE ECONOMY

FEC website redesign

Family Enterprise Canada upgraded their web experience to help small businesses thrive through enhanced programs, educational tools and social events.

PROJECT

Web Strategy, User Research, Responsive Web UX Design, Usability Testing, Front-end Development

INDUSTRY
ASSOCIATIONS Case study | PDF

Family Enterprise Canada upgraded their web experience to help small businesses thrive through enhanced programs, educational tools and social events.

FEC stakeholder research
FEC website redesign
THE CHALLENGE

Family Enterprise Canada supports, nurtures and provides a unified voice to the small, family owned businesses accounting for 7 million jobs and 50% of private sector GDP in Canada. Their website needed to integrate new functionality, including an improved member directory, events registration and resources centre to become a vital resource and community hub.

FEC website personas
OREA website stakeholder research OREA website personas
OUR APPROACH

Through strategy sessions with stakeholders and relevant representatives of the small business community, Akendi defined a digital strategy to resolve how to best leverage the website to meet business goals while reflecting the needs and mental models of those visiting the site. The final design approach built upon the brand, presenting the organization as trusted, confident and reliable.

The reimagined website raised the profile of the organization and presented it as a valued resource for small business owners. Post launch saw an increase of engagement on the site, and increased sign ups for events and courses. Family Enterprise Canada also received positive feedback from users who praised the ease of use and better access to content and information. The board of directors expressed their satisfaction with the final result as well.
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