THE CHALLENGE
As a regional credit union, BlueShore Financial operates in a highly competitive sector in a crowded metropolitan market. To differentiate itself, the organization aims to deliver a unique client experience with outstanding personalization and service. Achieving that to the fullest required deeper insight than its traditional market research was providing. So BlueShore called on Akendi.

We've always prided ourselves on our exceptional client service. Akendi's research helped us focus on specific, actionable ways to raise it to the next level.