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Web Portal Strategy

Define and align your web portal strategy with business and user goals.

A web portal strategy begins with a clear definition of the vision, mission and goals for your website, how it fits within your organisation as a whole and how it aligns with your corporate or organisational vision and mission. We help answer the questions: ‘why do you have a website?’; ‘who uses it?’; ‘how should it evolve?’; and identify the performance metrics that will measure success.

Create SMART Goals

We work with you to create a strategic direction for your web portal strategy. Marked by goals that really are specific, measurable, attainable, realistic and timely, the web portal strategy we leave you with is an actionable, clear and focused document.

Build Web Strategy Consensus

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, web portal strategy and technology ensuring all stakeholders are working towards a shared vision, while striving to deliver the best user experience.

Where to Start a web strategy

We typically start a web strategy or web portal strategy by meeting with stakeholders to capture your strategic objectives, vision and mission, understand your business drivers and define success metrics. We may also conduct a competitive website analysis or engage in a formal web strategy audit to assess users’ current online experience.

WEB PORTAL STRATEGY TIMING
The typical duration for creating a web strategy or web portal strategy is 4-8 weeks.

How We Do a web strategy

Our web strategy and web portal strategy will provide a solid framework to improve and innovate based on your goals and business drivers. For example, we may use Akendi’s Experience Quadrant model as a first step, to measure how well your portal is executing in four key quadrants: Business, Technology, Content, and Service.

Using Akendi’s Experience Quadrant model as well as other innovative tools and techniques, we will help you align your business objectives, vision, mission and goals with user expectations.

What You Get

Our strategic consulting service provides a roadmap for the successful implementation of your web strategy or web portal portal. A strategic document typically includes:

  • Web portal mission, vision, objectives
  • Web portal strategy map
  • Success metrics & long term planning

A web portal strategy is critical to reaching your long-term business, user and customer goals with your website.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?
Contact us to discuss your latest initiative

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
65
Experience Strategy Projects
View Our Portfolio

Balancing Business Requirements

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What our clients are saying

“Great seminar on intentional UX design. Akendi really knows what they are talking about”

D. Walker,
Philips Research

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT™ Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT™ Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.