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Web Personas

Web Personas help to understand user goals, motivations, and behaviours

User personas are created to identify and help you understand your user’s needs, goals and habits. They are detailed stand-ins of your real users. Through stakeholder research, field research, contextual inquiries and interviews, we gain valuable data to characterize the group or groups of people who share common goals in the use of your website. The creation and use of user personas help us to optimize the user experience.

meaningful web personas

Akendi helps you define who uses your website or web portal, when and how often they will use it and which tasks they need to perform. With this information we create web personas that guide our evidence-based design process, allowing us to create websites that resonate with, and meet the needs of those who actually use it.

Gain valuable user insights

To create web personas we talk to real users to identify not just what actions users take, but also what motivates them and their context of use. We pinpoint how, where, and when actions take place, allowing us to design based on real situations, not our assumptions.

Where web personas start

To identify and create your web personas we begin by talking to internal stakeholders to uncover current user data, anecdotal or otherwise. Most companies or organisations have some knowledge about their website or web portal users, what they do and what their context of use is. Then we conduct research with actual users to validate assumptions.

WEB PERSONA TIMING
The typical duration for web persona development is 2-4 weeks.

how we do web personas

Through user observation, contextual inquiry and ethnographic field research we capture and characterize the groups of people who will use your website and the common usage goals in each group.

This research - combined with your business requirements - helps classify these user profiles into primary, secondary and tertiary web personas to give order in the priority of user tasks with the website and then use this information to inform the ux design solution.

what you get

We then develop your web personas. These user personas are detailed character sketches that are linked to concrete research data.

Designers and web developers make effective and relevant decisions when they understand target users.

Web personas help focus the design and de-risk your investment by ensuring the website experience is on target with user needs and expectations.

Explore our blog posts on personas:

Personas: What (or Who) are they?


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?
Contact us to discuss your latest initiative

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
34
Persona Research Projects
View Our Portfolio

User Personas Explained

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01:58

What our clients are saying

“Great seminar on intentional UX design. Akendi really knows what they are talking about”

D. Walker,
Philips Research

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT™ Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT™ Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.