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User Research

With user research learn what your users really want from your site

Through user research, find out what goals your users have and understand what tasks they need to perform on your website or web portal. Whether in-person, phone or in the field, our in-depth user research brings you valuable knowledge and insights so you can deliver your content and functions the way your users want it.

ANALYZE KEY USER TASKS

To fully understand your users' needs, goals and requirements, our user research identifies the key user tasks & experience journeys they will perform on your website or web portal and considers where, when and how they are using it. Identifying user tasks can provide crucial insight in website functionality and content hierarchy – a critical element in effective website design for any organisation.

APPLYING USER RESEARCH

Understanding the usage scenarios helps a great solution be designed that best fits your users’ needs. Applying user research ensures that users will be able to easily complete their tasks with the web portal. This creates a positive user experience and ultimately de-risks your investment.

Where user research starts

We start user research by meeting with stakeholders to understand business and stakeholder requirements, the website’s purpose and to decide on the research methodologies that would best apply to your situation – whether the goal is to gain new insights or to validate internal thinking about your current user needs, expectations and behaviour.

USER RESEARCH TIMING
The typical duration of website user research is 2-5 weeks.

how we do user research

To obtain deep insight into user behaviour and expectations, a wide range of user research techniques may be used:

  • User interviews
  • Contextual inquiries
  • Job shadowing & Apprenticing
  • Silent observation
  • Focus groups
  • Ethnographic field research

what you get

Our user research provides you concrete data and insights on which to base decisions about site ux design and features including an in-depth understanding of your user groups, their goals, task flows, use contexts and pain points.

These insights can be delivered though a comprehensive user research report and through web personas, experience mapping, usage scenarios and task descriptions.

Armed with this knowledge, you de-risk design ensuring it aligns with the intended experience, preventing the need for costly changes late in the development cycle or post launch.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
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Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?
Contact us to discuss your latest initiative

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
126
Experience Research Projects
View Our Portfolio

User Personas Explained

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01:58

What our clients are saying

“Great seminar on intentional UX design. Akendi really knows what they are talking about”

D. Walker,
Philips Research

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT™ Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT™ Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.