Eye Tracking Research
See through the eyes of your customer with eye tracking
Our eye tracking studies measure eye movement to pinpoint exactly where your customers are looking and for how long. Eye tracking insights derived from video clips, gaze plots and other tracking measurements provide clear direction for website design improvement and innovation.
EYE TRACKING BEHAVIOR
We use the knowledge gained from eye tracking studies to help resolve usability problems. This knowledge combined with observation and participant interviews enables us to make design changes that increase task completion and drive the desired behaviour.
Track user experiences
Our eye tracking studies provide insight into the most effective web design solutions and ensure that distractions are intentional, supporting your business goals. This knowledge serves to effectively de-risk your investment by validating the design.
Where to start
We start an eye tracking study by meeting with internal stakeholders to discuss your research objectives for your project.
We’ll also discuss your business drivers, create understanding of who your customers and users are and establish measurement criteria for your eye tracking study.
TIMING
The typical duration of an eye tracking study is 3-4 weeks.
HOW WE DO EYE TRACKING
Using eye tracking technology we track eye movements so you can see how your customers visually move through your site.
Through various tracking measurements, video clips, data visualizations, heat maps and gaze plots, you’ll get clear direction for web design improvements.
Case
Studies
what you get
Akendi’s deliverables include a comprehensive research report with key findings and recommendations based on concrete eye tracking measurement data.
Our eye tracking research helps you deliver the website design that best meets your customer’s requirements and your organisation’s goals.
Ultimately, this will result in increased customer self-sufficiency, lower support costs, better conversion rates and increased effectiveness.
More Case Studies
Explore our UX blog posts:
Experience Thinking™
Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs.
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Vice President
What experience are you creating?
Contact us to discuss your latest initiative
Shaun Illingworth
Vice President
contact@akendi.com
What our clients are saying
“Great seminar on intentional UX design. Akendi really knows what they are talking about”
D. Walker,
Philips Research
- Web Strategy
- Focus Groups
- Experience Mapping
- Ethnographic Field Research
- User & Customer Personas
- Usage Scenarios
- Information Architecture
- Corporate Communications
- Corporate Identity
- Mobile UX Design
- Interaction Design
- Website & Portal UX Design
- Product Packaging Design
- Signage Wayfinding
- Usability Testing
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.
Our XT™ Process
Our Culture
Snacktime!
Our Friday lunch and lots of snacks fuel all our hard work and creativity.
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT™ Process
Our Culture
"Remarkable product and service experiences meet real human needs."
Snacktime!
Our Friday lunch and lots of snacks fuel all our hard work and creativity.
