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User Experience Strategy

Create the strategic ux blueprint you need to succeed.

An innovative UX strategy is a well-articulated plan of your goals for your software applications' user experience that’s aligned with your overall vision, mission and objectives. To be effective it must also align with your user’s expectations. Do you want to increase usefulness of the app? Move users to effective workflows? We work with you to develop the strategic blueprint you need to succeed.

set success criteria

We work with you to create a strategic UX direction marked by goals that really are specific, measurable, attainable, realistic and timely. The UX strategy we leave you with is an actionable, clear and focused plan.

align stakeholders

Our multidisciplinary team of UX strategists skillfully bridges the gap between the goals of business, design and technology ensuring all stakeholders are working towards a shared vision, while striving to deliver the best user experiences.

where to start

We typically start with internal workshops plus sessions with stakeholders to capture your strategic UX objectives, vision and mission, understand your business drivers and define success metrics.

TIMING
The typical duration for creating a UX strategy is 4-6 weeks.

how we do it

Our UX strategies provide a solid framework to improve and innovate based on your goals and business drivers. We use Akendi’s Experience Quadrant model as a major step to analyse and plan how well your product or service should execute in five key quadrants: Business, Product, Technology, Content, and Service.

Using Akendi’s Experience Quadrant model as well as other innovative tools and techniques, we will help you align your UX business objectives, vision, mission and goals with user expectations.

what you get

Our strategic consulting service provides a blueprint to success. Our software strategy document typically includes:

  • UX mission, vision & objectives
  • UX strategy map
  • Success metrics
  • KPI and Tracking methods

Your UX strategy is the foundation from which we build compelling user experiences, the results of which lead to increased user engagement and more effective workflows.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product UX Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
Shaun Illingworth
Vice President

What experience are you creating?
Contact us to discuss your latest initiative

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
65
Experience Strategy Projects
View Our Portfolio

Balancing Business Requirements

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What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT™ Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT™ Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.