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Mobile Strategy for UX

Align the objectives for impact with a mobile strategy.

Many organisations take the leap to mobile too quickly, before aligning mobile to their overall business objectives. An effective responsive mobile strategy takes into account your business goals, your user’s habits, wants, needs and the unique strengths of the medium. Akendi’s Experience Thinking™ tools will map your journey into responsive mobile.

A MOBILE STRATEGY CONNECTS

In an always-on, always connected world, meeting our users’ needs where they are, in the moment, is becoming essential. Planning for how those needs will be met in the mobile landscape and knowing what success will look like forms the basis of good mobile strategy.

OPTIMIZE YOUR MOBILE STRATEGY


Capture a rapidly growing mobile user base. Our mobile strategy experts leverage equal parts user experience research and creative design excellence to deliver appropriate functionality and a rich user experience to your mobile users.

Where to start

We begin a mobile strategy by first understanding your overall vision, mission and business objectives through in-depth interviews with senior stakeholders.

We work to define where you are now with your mobile offering and where your stakeholders want to go in the future.

TIMING
The typical duration of creating a responsive mobile strategy is 2-4 weeks.

HOW WE DO A MOBILE STRATEGY

Typically, we perform a stakeholder analysis, which may involve surveys, in-depth interviews and workshops.

From here, we further define the mobile strategy, goals, objectives and success metrics.

> Identify mobile vision, mission & business objectives

> Perform competitive analysis/market analysis

> Create mobile success metrics

what you get

Mobile strategy deliverables can include:

> Vision & Mission

> Stakeholder analysis

> Integrated mobile strategy & recommendations

> Strategic direction

An effective mobile strategy sets the stage for compelling user experiences across multiple touch points, the result of which can boost mobile traffic, deliver increased ROI, improve efficiencies and more.

Case Studies

We have a deep understanding of mobile strategy development in a range of industries.

Our Akendi blog posts on mobile and mobile strategy:

Home is Where the Smartphone is


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the mobile experience development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
Shaun Illingworth
Vice President

What experience are you creating?
Contact us to discuss your latest initiative

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
65
Experience Strategy Projects
View Our Portfolio

Balancing Business Requirements

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What our clients are saying

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT™ Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT™ Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.