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Focus Group Research

Gain insights into customer beliefs, attitudes and perceptions

Learn what motivates your customers and understand their opinions, beliefs, and attitudes towards your product, service, concept, idea or package design before it’s made available to the public. Our deep expertise in focus group research delivers insights that will help you correctly position your organisation, product or service and engage your customers.

INFORM DESIGN & MESSAGING

Focus groups can uncover your customers’ goals, attitudes, perceptions and motivations and reveal the reasons why they engage with and value your products. Through our focus group research, we can help direct the strategic vision and creative expression of your brand.

DEEPEN UNDERSTANDING

Focus groups reveal data and insights that would be less accessible without the interaction found in a group setting. Akendi’s experienced researchers skillfully cultivate engagement among participants, the outcome of which can be more clarity and a deeper understanding around major themes.

where to start

We start by talking to key stakeholders to understand your mission, vision and project objectives, set research goals, recruiting criteria, session guide and discuss other parameters for the research.

TIMING
The typical duration of Focus Group research is 2-4 weeks.

how we do it

We often conduct several focus groups, each with 8-10 members of a target audience.

Depending on your objectives, we engage participants in a discussion around major themes, moderated by one of our experts, to validate internal assumptions about your target customers, obtain clear insight into your customers’ attitude, perceptions and behaviours.

Delve deeper into understanding customers’ perceptions of your product and service value and uncover why they purchase, use and upgrade.

what you get

Our focus group research provides you a comprehensive report with data and insights on which to base decisions about the strategic vision and creative expression of your value proposition, product or service.

With a deeper understanding of your customer goals, values and perceptions you will be able to correctly position your product, service or organisation and deliver the appropriate messages to your target audiences.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?
Contact us to discuss your latest initiative

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
126
Experience Research Projects
View Our Portfolio

User Personas Explained

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What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT™ Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT™ Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.