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Service Research

Improve service experiences through quantitative and qualitative research.

A customer's service experience may encompass interactions with individuals, products, services, and channels across your organization. With comprehensive service research we'll ensure that you have measurable and observable data on which to base decisions about service strategy and service design.

EXPERIENCE Insights
  • What are all the experience points that our audience has with us?
  • How do all journeys connect to inform the service experience?
  • What can we optimize to improve the service experience?
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HOW WE DO IT

  1. 1

    We'll conduct stakeholder interviews and collaborative workshops to learn about the current service experience and the research insights your organization is looking for.

  2. 2

    We'll develop a service research approach encompassing a range of qualitative and quantitative techniques best suited to your goals. This may include customer research, interviews, focus group research, survey research, ethnographic research, user research, and more.

  3. 3

    We will visualize the service research findings in an engaging format that creates immediate understanding and buy-in throughout your organization.

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WHAT YOU GET

You'll take the insights to improve your specific service experience. You'll get:

  • A powerful combination of qualitative and quantitative data that informs our recommendations.
  • A visualization that captures the service research results in an engaging form that can be shared throughout your organization.
  • Clarity about how to strategize and optimize the service experience you deliver.
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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