Customers bring opinions, perceptions, and emotions to their product research and buying decisions. Our focus group research will help you recognize what motivates a customer to take interest and stay engaged. We test optimised and new business concept ideas.
Through collaborative workshops, we'll capture the research questions, existing knowledge, and audience assumptions that exist within your target audience.
We'll develop a focus group research plan that will cultivate full engagement among group participants. We will recruit the participants, facilitate the discussion, and capture the findings.
We may also recommend complementary modes of research, such as surveys, ethnographic research, mystery shopping, and others.
We will document our focus group research findings in an engaging format that creates understanding and buy-in with your team and throughout the wider organization.
You'll benefit from our clear insights about your customers' motivations and emotions around your product and service experiences and how this data impacts the business. You'll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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