Branding an organization, product or service results in a presence that connects at an emotional level with your audiences. Our competitive brand analysis will ensure that your branding strategy is based on a deep understanding of how your brand compares to those that are also demanding attention from your audience.
Consult with your stakeholders to understand the vision and business goals for the brand.
Conduct an indepth analysis of a range of brands within your specific market space and/or similar type of industry.
Do complementary brand research, such as customer journey mapping, stakeholder research, customer research, and more.
Do a thorough analysis of the data to show how your brand compares and ranks among others.
Our evidence-based approach to competitive brand analysis results in:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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