Branding and re-branding are big commitments. Many opinions and emotions can make it difficult to be certain about the best approach. Our brand concept testing provides rich stakeholder and customer based data on which project stakeholders can base their branding decisions.
After brand concepts are developed we the start test phase by consulting with your stakeholders to understand key goals for the brand concept testing project.
Develop a brand concept test protocol, recruit participants from the various target audience segments, and conduct the brand test sessions.
Conduct complementary brand and customer research where relevant.
Analyze the data and present test findings in a visually powerful format that makes it easy to communicate the right direction to all stakeholders and decision makers.
Our team includes not only experienced brand concept testers – we have also seasoned brand designers. You’ll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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