The Ontario Teachers' Pension Plan redefines its web strategy to communicate its vision and investment plan to all stakeholders.
Website Strategy, Research
The Ontario Teachers' Pension Plan redefines its web strategy to communicate its vision and investment plan to all stakeholders.
The Ontario Teachers' Pension Plan (Teachers') is one of the world's largest institutional investors. It is a complex business organization working in a fast-changing and competitive industry. Responsible for the pensions of over 300,000 teachers and retirees, Teachers' wanted a platform that would clearly communicate and reflect its pension plan strategy to shareholders.
To marry the worlds of high finance and customer service, Akendi developed a four-year web strategy for Teachers'. Taking the performance management tool - the balanced scorecard approach - into account, a web strategy was developed around four key areas: finance; internal processes; learning and growth; and, customers and stakeholders. Akendi defined and captured success metrics for these four areas which would be evaluated on a yearly basis over the course of the mandate.
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