Financial giant gains the user insights needed to pursue its collaboration technology purchases with confidence.
UX Strategy, Employee Experience Research, Design
Financial giant gains the user insights needed to pursue its collaboration technology purchases with confidence.
Akendi gave us greater insight into our users, their customer journeys and their behaviours, allowing us to better position ourselves to respond to their needs in a way that met their expectations.
Before significant investing in a new video conferencing system, Credit Suisse wished to understand the collaboration needs and goals of its employees. The multinational financial services company reached out to Akendi to identify a comprehensive set of user requirements that would guide future collaboration technology purchases and conference facility design.
Through stakeholder workshops, Akendi gathered feedback on existing video conferencing collaboration issues. In depth user interviews helped identify the needs and behaviours of employees and informed the creation of personas that represented them. The interviews and resulting analysis led to the development of an experience map that visualized the existing collaboration workflow, isolated key pain points and presented design recommendations.
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