Website & Intranet Strategy
The web portal strategy planning is a critical component of nearly every business today. Innovative products, information and services may be entirely web-based, and the right strategy is critical to delivering value and to support your customers & users.
Akendi’s web portal strategic consulting ensures that you choose, manage and govern the best customer & user experiences to achieve your business goals. We create innovative web portal strategies and intranet strategies using Akendi's Experience Quadrant model – we will ensure that your user and customer experiences are intentional and sustainable.
Web, Customer Portal & Intranet Strategy
We typically start to develop your intranet or web portal strategy with a customer or web portal strategy audit, including:
- Analyse and capture strategic objectives from executives and key stakeholders
- Understand what role the web portal currently plays in your business, marketing, and product strategies
- Understand the role that key stakeholders desire the portal to play
- Assess the current online experience that customers and users have with your organization through competitive landscap analysis and user experience testing
- Analyse competitors’ online presence and web portal interfaces
Based on this web audit, we conduct further research and work towards a prioritized and practical web portal strategy for how the portal and portal-based tools can best be leveraged to achieve your business and customer goals.
We will identify issues such as gaps in the current portal strategy, competitive advantages, portal content management and portal governance as well as where improved usability of the portal can directly impact your business goals.
We are also highly experienced in helping organizations to establish effective, sustainable intranet, web portal & customer portal corporate policies and processes for the ongoing content management, governance and maintenance of their intranet, enterprise or customer portal. This may include a intranet, web portal governance program for those responsible for portal updates and content maintenance in your organization.
Please email Shaun Illingworth, Managing Director, Akendi at email@example.com or 1.866.585.1660 x0 for questions or more information about our Customer Portal Strategy, Intranet Strategy & Web Portal Innovation Strategy services.