Web & Intranet Governance
At this point in the evolution of the web, we can’t talk about web governance without talking about organizational change. Why not? Firstly, because organizations are now realizing that the structures we’ve used to develop, maintain and enhance our web properties like “webmaster”, “web committee” or “web team”, are no longer efficient or very effective. Secondly there is a growing recognition, at the highest levels within organizations, of the criticality of the web, and intranets, as business tools that currently are not governed in the way that other critical assets are governed.
Looking at organizational charts for many larger organizations rarely reveals where the responsibility for the web rests, let alone who is ultimately accountable for it. Rarer still is the organization that can cite how effective its online channels are beyond how many hits, visits or conversions they get.
Akendi has a deep understanding of the challenges of moving fragmented web governance structures out of their silos within organizations to a more appropriate place where people, processes and procedures are clear, the strategic direction is articulated and key performance indicators are in place to measure success.
Website Portal & Intranet Governance Strategy
Akendi begins at the beginning: by understanding from the key stakeholders within your organization why the web or intranet is important to them and where they would like to see it change or grow; in other words, what is the Vision and Mission for these online properties and what should the strategy for their ongoing development look like. In order to determine who will be responsible for executing a web strategy, we will map the current processes and roles, responsibilities and accountabilities that exist to keep your web portal or intranet up and running.
In our governance consulting we include gap analyses, identify key business drivers in your organization with key stakeholders and content owners of an intranet or web portal. We apply our experience-quadrants to develop and implement the most effective governance framework for your portal’s development, enhancement and ongoing maintenance.
The framework will include recommendations for where accountability for the web or intranet should sit within the organization and will identify the roles, processes, procedures and key performance indicators (KPIs) that your organization needs to enable you to monitor and measure web or intranet effectiveness. We will also provide you with measures to gauge and monitor your web portal and intranet governance maturity.
Akendi can work with your organization to create a Vision, Mission and strategy for your website or intranet that will align with the overall Vision and Mission and ultimately provide greater return on investment from these critical assets.
Please email Shaun Illingworth, Managing Director, Akendi at firstname.lastname@example.org or 1.866.585.1660 x0 for questions and more information about our innovative Intranet, Customer & Web Portal Governance consulting services.