Web Ethnographic Research
Need to understand exactly where and how your (mobile) web portal, intranet or online presence will be used by its audience: your users? You'll need deep insight into web users’ needs and behaviour.
Akendi uses innovative web ethnographic field research to understand your web portal users’ behaviour and goals and capture the reasons why and how they use your web portal or intranet.
Web Portal, Intranet User Research
Within the context of web ethnographic field research, we use contextual inquiries, interviews, silent observation, job shadowing and apprenticeship techniques to:
- Validate internal assumptions about a target audience’s needs, expectations, motivations, and contexts of use
Obtain deep insight into customers’ or end users’ behaviour when interacting with your website or portal.- Understand customers’ real perceptions of the website’s value and delve further into what makes them take actions – or fail to take actions – on the website portal.
We develop a story board of the web portal journey or intranet user task flow along with their key activities and context of use. This is one tecnique that will communicate the innovative insights that we gather from Field Research for website portals and intranets.
Let's Talk!
Please email Shaun Illingworth, Managing Director, Akendi at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about innovative Ethnographic Field Research services for web & digital products.
