User Experience Research
Learn how to reliably gather user & customer requirements that is thoroughly validated and ensures tangible and clear guidance for user experience design of your mobile, web or product designs.
Course Fees and Registration
Our UX training rate is $595 per day, per person. We also provide a User Experience Certification program that starts at $2595 per person.
TorontoAug 27, 2013
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Ottawa Sep 24, 2013
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VancouverMay 14, 2013
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What You Will Learn
In this course, participants will gain up-to-date knowledge to:
- Know what tools and techniques are ideal for collecting customer experience requirements & user experience requirements
- Create an effective research approach
- Focus the experience research to guide experience design direction and development efforts
- Effectively manage experience research contractors
User Experience Research Content
Introduction
- Why research the customer and user experience?
- Role of Experience Research
- Research methods: from ethnographic research to product analytics including: observation, ethnographic field research, task analysis, contextual inquiry, experience mapping, usability testing
- Qualitative and Quantitative research methods and how they relate to analysing the customer & user experience
Requirements Capture and their Techniques
- Business strategy vs. experience strategy
- Customer personas and customer segmentation
- Customer experience research methods: qualitative & quantitative
- User personas and profiles
- User experience research methods: qualitative & quantitative
- Research in the Field: Ethnographic and Context of Use research
User Experience Research Integration
- Selecting the right Experience Research methods
- Planning for Experience Research in the product creation process
Summary and Akendi's best practises: 'Needs, expectations and desires, how to create a remarkable experience'.
Course duration
1 day, 9:00am – 4:30pm full day session with a one-hour lunch break.
Who should attend
Business analysts, market research analysts, product marketing, product managers, QA Specialists, web designers, UI designers, interaction designers, user experience designers, product designers.
Who participated in our courses
Autodesk, Microsoft, Foresters, Ecobee, Rogers, Sage, WorkSafeBC, Ontario Securities Commission, Industry Canada, Ryerson University, Human Resources & Skills Development Canada, Service Canada, Canada Post, Export Development Canada, Conference Board of Canada, and others.
Course Fees
Our UX training rate is $595 per day, per person. We also provide a User Experience Certification program that starts at $2595 per person.
Cancellation Policy
Training cost is per person as stated with a minimum 4 participants per course. Akendi reserves the right to cancel a scheduled training session up to 5 business days prior to the training if a minimum class size of 4 participants has not been attained. Akendi is not responsible for any travel or other costs incurred as result of a cancellation.
Cancellation fee is 15% if you cancel more than 4 weeks prior to training start date. We provide a 50% refund between 4 and 2 weeks before a course. No refunds when cancelling within 2 weeks of course start date.
Instructors
Cindy Beggs brings a passion for understanding user needs and having those reflected in product and service excellence to Akendi. With 23 years of experience, underpinned by an honours degree in Psychology and Masters in Library Science, Cindy brings both a theoretical and practical understanding to the design and execution of user research and analysis.
Along with her expertise in library and information science, Cindy has conducted usability testing and applied the methods of user centered design to persona development, needs assessment and the articulation of business strategy and user goals.
A lifelong learner herself, Cindy has taught Akendi training courses, library programming and promotions at Seneca College, Toronto, facilitated focus groups and created training modules on electronic and web based information products.
Dominira Saul believes that behind every well-designed product or service there is a thorough understanding of the actual users and their needs.
Having presented many influential research and design outcomes to clients at all levels of the private and public sector Dominira is very adept at putting his belief into practice. Dom remains focused on ensuring clear transfer of design recommendations and most 
importantly, rationale to our clients. Dom is committed to working closely with clients to ensure their success.
Dominira is a fluently bilingual communicator who has lectured at the university level, and delivered many usability training courses.
Dom has an MSc. in User Interface Design from London Guildhall University, a BA in Psychology from Carleton University and over 10 years of usability research and interaction design experience in the UK and Canada.
Let's Talk!
Please email Shaun Illingworth at training@akendi.com or 1.866.585.1660 x0 for questions and more information about our User Experience Training courses & UX Certification program.
