Ethnographic User Research
To design exactly where and how your software product will fit within the context of the customers' use, you need deep insight into customers’ needs and behaviour during use of the product.
Akendi uses innovative ethnographic field research to capture your users’ behaviour and motives to understand the reasons why and how they use your software. Armed with this insight, you'll better understand what behaviour makes users successful with your software.
Ethnographic User Research
Within the context of software user interface design, Akendi may use silent observation, interviews, contextual inquiries, job shadowing or apprenticeship techniques to:
- Validate internal assumptions about a target customer’s needs, expectations, motivations, and contexts of use
- Obtain insight into customers’ or end users’ behaviour when using your product
- Understand customers’ real perceptions of the product’s value and delve deeper into what makes them purchase, use and upgrade their applications.
This results in a digital ethnographic capture of your customer and end user, their characteristics along with their tasks and context of use. The detailed information will bring to life the informed insights that we gather from Field Research for software user interfaces and is a powerful tool during the user experience design phases.
Let's Talk!
Please email Shaun Illingworth, Managing Director, Akendi at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about innovative ethnographic field research services for business applications.
