User Research for Mobile
To design exactly where and how your mobile application will fit within the context of user tasks and product experience, you need insight into users and customers’ needs & motivations while using the mobile app.
Akendi uses ethnographic field research to explore your customers’ behaviour and motives to reveal the reasons why and how they use the mobile device and applications. We have experience with iPhone, BlackBerry, Android, iPad and Windows Phone 7 platforms.
Armed with this knowledge, you will have a deep understanding what behaviour makes users and customers setup, use and upgrade their mobile apps and devices.
How We Do It
Within the context of mobile user experience design, Akendi uses interviews, contextual inquiries, silent observation, shadowing & apprenticeship techniques to:
- Validate internal thinking about a target customer’s needs, expectations, motivations, and context of use for the mobile app
- Obtain insight into customers’ or end users’ behaviour when using the mobile application and mobile device
- Understand customers’ real perceptions of the application’s value and delve deeper into what makes them purchase, use and upgrade their mobile apps and services.
We will capture a deep insight of your mobile customer and end user tasks including context of use. The result will bring to life the critical insights that we gather from field research for mobile applications and devices and is used as basis for mobile user experience design.
Let's Talk!
Please email Shaun Illingworth, Managing Director, Akendi at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about field research for mobile applications.
