Focus Group Research
To design exactly where and how your products & services will fit within the context of the customer and brand image, you need insight into customers’ needs, motivations and expectations of those products & services.
Akendi uses 
best in class market research practises for focus group research and focus group testing to understand your customers’ goals, attitudes, perceptions and motivations that reveal the reasons why they engage with and value your products.
Focus Groups in Market Research
Akendi uses focus groups sessions techniques to :
- Elicit expectations, values and percieved needs of a target customer group,
- Obtain insight into customers’ attitude when engaging with your organization, product or service
- Understand customers’ impressions of a product & service value and delve deeper into what makes them purchase and upgrade.
You will receive an executive summary, key learnings and insights as well as an indepth report of findings. This information and DVD will bring to life the insights that we gather from focus group studies.
Focus group testing is often matched with customer co-design and a user experience (or usability) test.
Let's Talk!
Please email Shaun Illingworth, Managing Director, Akendi at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about innovative Focus Group Research services.
