Product Packaging Design
A product’s packaging sets the stage and creates anticipation for the experience that the product will create. It may also be a customer’s or user’s first – and possibly only – encounter with your overall brand.
Akendi innovators will work with you to ensure that your product packaging creates excitement and aligns with the brand and product experience that you need to deliver.
Packaging Design & Labeling
We begin by understanding your product, your brand, your customers or users, and your goals for the product packaging. To align the intended customer’s perceptions with reality, we develop:
- Product Branding Strategy
- A distinct visual product packaging design
- A product naming system (positioning)
- A colour palette for the product line
- A unique look and feel for the product packaging
We provide a complete innovation service, from initial design concepts to full-scale package production.
Our packaging design services are based on user experience research and best-practice guidelines as well as our expertise in understanding how individuals interact with the physical world. We will address potential user experience issues to ensure that the package design provides a fully innovative experience.
Likewise, we are able to conduct usability tests on existing product packaging to identify and correct ease-of-use barriers that a package may create.
Please email Shaun Illingworth, Managing Director, Akendi at firstname.lastname@example.org or 1.866.585.1660 x0 for questions and more information about our innovative product packaging design services.