Brand Strategy Development
Articulating a long-term direction for your organization can be tricky. While your stakeholders may be “on the same page”, individuals’ methods of communicating a brand strategy and brand attributes may seem vastly different.
Akendi provides an objective and systematic brand strategy consulting service. Working with your stakeholders, we can create precision in your brand’s direction and effect lasting improvements in all of your corporate identity and communications activities.
How We Do It
We begin by getting to the core of what your brand is and should be by measuring the perceptions of corporate executives and other key stakeholders. Through confidential one-on-one interviews and small-group sessions, we will capture the brand goals, perceived brand values, and brand experience.
Brand Experience Strategy
Based on our research, we translate your objectives into a long-term view of branding goals and brand development approaches that should be taken over 6-month, 1-year, and 3-year periods.
Our final brand strategy will encompass:
- Brand foundation
- Strategic roadmap
- Professional development and hiring strategies
- Project management processes
- Brand identity development
Customer Brand Experience Testing
The brand strategy may include a customer brand experience test to validate your stakeholders’ perceptions of and goals for the brand. By understanding the actual customer experience with your brand, the brand strategy will become both clearer and more comprehensive.
Let's Talk!
Please email Shaun Illingworth, Managing Director, Akendi at contact@akendi.com or 1.866.585.1660 x0 for any questions and for more information about Brand Strategy services.
